What We Do

Classy Inbound serves business owners, marketing leaders, and digital agencies who need help generating a prospect and lead pipeline, building automations, and improving tech stack connections between their CRM, lead nurturing campaigns, AI marketing tools, reporting dashboards, and more.

Our primary services help companies identify bottlenecks and blocks to lead generation and sales, reduce wasteful marketing spend, and identify systems or tech to improve conversion rates and sales. We collaborate with enterprise B2B teams, fractional CMO's, and small business owners who need a strategic partner, not just a checklist vendor.

 

The Team

Great outcomes don't come from one person; they come from the right people.

Behind every Classy Inbound strategy is a vetted network of partners and certified providers, specialist freelancers, and proven software built to move your business forward

All of our clients get boutique attention with the reach and resources to compete with the biggest players in their space.

The Classy Inbound Difference

Impressions, views, and clicks aren't the finish line. We build or tune your marketing engine with a design that keeps adding value long after a campaign ends.
markelle-sargent
About Markelle

Principal, Content Strategist

With over 15 years of experience in digital marketing for online lead generation and business growth, I love building marketing strategies and systems that generate revenue and add long-term value.

My approach is simple, timeless, and proven: blend creative messaging for a specific target audience, and use data and reporting dashboards to adjust strategies as the audience grows. Today's online landscape is very different; the competition is fierce, the channels are endless, and your audience is distracted. I rely on deep research within your existing assets and campaigns to identify proven frameworks that reduce obstacles between your product or service and your ideal customers.

If you're looking for a marketer who checks boxes and nods yes all the time, we're probably not the right fit. If you've been paying for marketing but aren't seeing the results you need, we should talk. I'm confident I can help your business build a marketing engine that adds value month after month, year after year, and I can't wait to speak with you.

I have access to a large network of industry specialists, so if I can't help you, I probably know someone who can.

Let's Talk

Background, Education, Experience

My background blends psychology, technical training, and business ownership, and it shows in how I work.

Degree

A Bachelor of Science in Psychology from the University of Pittsburgh shapes how I align content with buyer behavior, audience profiles, and the online journey toward conversions and sales.  

As a Sole Proprietor: 

I've learned firsthand how much marketing budgets can make or break lead generation and sales.

Agency Experience:

A Web Design Certificate from UNC Charlotte, paired with experience at an SEO agency, built the technical foundation of my search engine optimization skills.

Tech Stack & Software

My experience with marketing technology started long before I care to admit (yes, before Google), and today it's bursting a mix of the best software available: HubSpot, WordPress, Squarespace, Sitebulb Site Crawler, a variety of SEO tools, Google Workspace (Analytics, Data Studio, Search Console), and a full range of CMS platforms, CRM software, AI software and technology, conversion optimization, automations, and more.

Business Philosophy

I ascribe to Marie Forleo's philosophy: Everything is Figure-out-able with my own addition at the end: If it's worth it. Marketing and marketing tech can easily create busy-work without real value; that's not how I operate. I've been part of campaigns where marketing that actually generates sales takes off, and it's incredible to watch: more sales create more jobs, more jobs create stability and growth, and thriving businesses lift the people and communities around them. 

My first website was built with Microsoft FrontPage, and my first 'search engine index' was Lycos with a side of Ask Jeeves. I skipped the Joomla phase and dove into template websites, and it was absolutely terrible. WordPress came along and saved us all from begging developers to fix our design mistakes. Then lead generation websites displaced entire industries from the top spots in Google (The mention of Trulia and Zillow still makes me twitch). Then came mobile screen sizes. And social media. And algorithm shifts. And YouTube. And now AI is changing the game.

But I figured it out. I always do. If your marketing isn't generating sales, let's figure it out together.

Latest Articles

mobile optimization
Business , Optimization , Mobile

Mobile Optimization: The First 3 Seconds Decides Everything

Mobile users aren’t just browsing differently; they’re experiencing your content in bite-sized moments between meetings, during commutes, and while...

Read more
small business marketing
Business , Local Business Marketing

Small Business Digital Marketing Strategy: What's Driving Sales

Successful small businesses use a data-informed digital content strategy to meet business goals for growth.A data-informed strategy helps small...

Read more
Digital Micro-Communities
Business , Local Business Marketing , B2B Marketing

The Rise of Digital Micro-Communities: Discord, Reddit, and Facebook

In a world where 67.5% of the global population—over five billion people—are connected to the internet, how we interact online has undergone a...

Read more

TESTIMONIAL

Markelle Harden is an absolute gem to work with! As the owner of Classy Inbound, she brings professionalism, clarity, and genuine care to every interaction.

Her knowledge and problem-solving skills are top-notch. Markelle goes above and beyond to support her clients, and it shows. I highly recommend her and Classy Inbound to any business owner needing expert guidance and real results!

Holly B., Health & Wellness Provider

TESTIMONIAL

Markelle has wonderful skills in helping clients. She understands Search Engine Marketing...I was impressed by her abilities not only in SEO, but in Google AdWords.

She is especially effective in determining tasks to be done and following through to completion no matter who needs to be involved. She is an absolute pleasure to work with. I definitely recommend her. 

Corey C., Business Owner, Marketing Leader