What We Do

Classy Inbound is a content marketing consultancy serving business owners, marketing leaders, and digital agencies ready to generate a real pipeline, reduce excessive marketing spend, and identify or revise underperforming campaigns. We collaborate with enterprise B2B teams, fractional CMOs, and small business owners who need a strategic partner, not just another vendor.

The Team

Great outcomes don't come from one person; they come from the right people. Behind every Classy Inbound strategy is a vetted network of partner agencies, specialist freelancers, and proven software built to move the needle. You get boutique attention with the reach and resources to compete with the biggest players in your space.

markelle-sargent
About Markelle

Principal, Content Strategist

With over 15 years of experience in digital marketing for online lead generation, I help businesses build a transformational marketing strategy or campaign. It begins with a strong foundation, assets that generate momentum, and builds a pipeline of contacts that will add value well beyond sales metrics.

My approach is simple: a successful marketing strategy blends creativity and data to drive growth and sales. The competition is fierce online, and your time is too valuable for a "hop on the latest trend and see if it works" approach. I rely on proven frameworks for target markets, competitive research, and reducing obstacles between you and your ideal client, all tailored to your business and sales goals.

If you're looking for a partner who checks boxes and moves on, we're probably not the right fit. If you want someone who will tell you the truth, back it with data, and help you build a marketing engine that adds value to your business month after month and year after year, I can't wait to speak with you.

Background, Education, Experience

My background blends psychology, technical training, and business ownership, and it shows in how I work.

Degree

A Bachelor of Science in Psychology from the University of Pittsburgh shapes how I align buyer behavior and audience profiles with campaign content.

As a Sole Proprietor: 

I've learned firsthand how much marketing budgets can make or break lead generation and sales.

Agency Experience:

A Web Design Certificate from UNC Charlotte, paired with experience at an SEO agency, built the technical foundation of my search engine optimization skills.

Tech Stack & Software

My experience with marketing technology started long before I care to admit (yes, before Google), and today it's bursting a mix of the best software available: HubSpot, WordPress, Squarespace, Sitebulb Site Crawler, a variety of SEO tools, Google Workspace (Analytics, Data Studio, Search Console), and a full range of CMS platforms, CRM software, advanced analytics tools, conversion optimization, automations, and AI technology.

Latest Articles

Mobile Optimization: The First 3 Seconds Decides Everything

Mobile users aren’t just browsing differently; they’re experiencing your content in bite-sized moments between meetings, during commutes, and while...

Small Business Digital Marketing Strategy: What's Driving Sales

Successful small businesses use a data-informed digital content strategy to meet business goals for growth.A data-informed strategy helps small...

The Rise of Digital Micro-Communities: Discord, Reddit, and Facebook

In a world where 67.5% of the global population—over five billion people—are connected to the internet, how we interact online has undergone a...

TESTIMONIAL

Markelle Harden is an absolute gem to work with! As the owner of Classy Inbound, she brings professionalism, clarity, and genuine care to every interaction.

Her knowledge and problem-solving skills are top-notch. Markelle goes above and beyond to support her clients, and it shows. I highly recommend her and Classy Inbound to any business owner needing expert guidance and real results!

TESTIMONIAL

Markelle has wonderful skills in helping clients. She understands Search Engine Marketing...I was impressed by her abilities not only in SEO, but in Google AdWords.

She is especially effective in determining tasks to be done and following through to completion no matter who needs to be involved. She is an absolute pleasure to work with. I definitely recommend her.