What Makes Us Unique?
Classy Inbound assists marketing teams (in-house B2B teams and digital agencies), small and local businesses, and inspirational brands with all things content marketing.
At Classy Inbound, our content services are designed to drive traffic and leads. Period. Other agencies define it as reach, engagement, visibility, branding, etc., but however it's defined, it should GO TO WORK for your business. It should be part of a business growth machine.
Our content marketing services go far beyond content creation and publishing; our in-depth strategy will broaden your online presence so that your leadership team can see a clear path to a return on the investment (content marketing ROI).
We recommend managing content marketing through the lens of business growth and ROI.
When you integrate content marketing with CRMs, analytics and tracking tools, and align digital marketing goals with business goals, you'll see the most value from your investment.
Our content marketing strengths fall into these categories:
Automated Content Marketing
Content Audit and Inventory
Content for Digital Branding
Content for Nurture Campaigns
Content Planning for Websites
Content Strategy Services
Social Media Content Marketing
I'm Markelle Sargent Harden, founder, and leader of Classy Inbound. I've worked with hundreds of brands as a digital marketing partner/consultant, a director, a strategist, and an account manager since 2006.
I understand the business goals of marketing teams and how they support business owners and leaders, sales teams, and brand reputation and growth.
Education & Experience
College: University of Pittsburgh, a long, long time ago.
First Marketing Job: RE/MAX Elite, Chandler, Arizona
Sink or Swim Marketing Experience: In 2007, I was working as a freelance marketer for real estate agents and real estate brokerages. As Google grew, sites like Zillow, Trulia and Move.com pushed all of my agent and brokerage listings down in the search results. Combined with the housing crash of 2008, it was sink or swim time. I've been working to help companies gain business through search engines ever since, and I love it.
Connect with me on LinkedIn to learn more about my work history and expertise.
Our StyleWe are industry leaders and value collaboration, positivity, ownership of results, and action. You should be able to RELAX once you've passed a project to our team; we are adults and act like them (except on the weekends, but we'll be back to normal by Monday).
Our vision for your inbound marketing campaign is simple: SUCCEED & DELIVER ROI. We measure all of our efforts so that we can deliver the best ROI possible from digital marketing.
"One size fits all" never works in the digital world; and we promise to take the time to learn about YOUR vision for the business, your goals, and set up your campaigns accordingly. If you're a digital marketing agency, we pledge to treat your client campaigns as if they are our own.
OUR TOOLBOXWe use only THE BEST digital marketing tools.
"Markelle comes from a long line of hard-working women on both sides of her family. She got to where she is today through hard work, hands-on learning, and my infallible wisdom whispering in her ear.
Now stop dawdling and set up a meeting with her; I assure you she'll either help you or point you in the right direction. I'm not really sure what she does on the internet all day, but whatever it is, she's on that computer A LOT. She's been a smarty pants since she started talking and doesn't back down from her goals. You'd be crazy not to work with her."
OUR COMPANY HISTORY
2017 - COMPANY STARTClassy Inbound is formed to provide content marketing support services to agencies, B2B marketing teams, and companies who wish to generate leads online.
2018 - HUBSPOT
In 2018, Markelle joined a HubSpot Platinum Partner Agency.
Full disclosure: Before working with a HubSpot partner, she didn't think HubSpot was that special. Fast forward to 2020 (hello pandemic), and it was obvious that marketing without HubSpot, or a similar tool, is a recipe for "spreadsheet and cold call" marketing or "throw ads at the internet and see what sticks" marketing.
If you're unsure about the value between CRM tools, automation, and aligning your sales and marketing teams, we'll be happy to show you the magic.
2020 DIGITAL TRANSFORMATION NO LONGER OPTIONAL
Companies that are managing sales leads with Excel spreadsheets are on their way to extinction, and digital transformation becomes a necessary part of every business as they struggle to deal with the pandemic economy. Classy Inbound helps dozens of companies and marketing teams succeed.
2022 - TODAYBusiness owners, marketing teams, and agency leaders can finally RELAX and take a breather. Now that Classy Inbound is helping them manage their content marketing pipelines, improve conversions, and drive revenue through lead generation, a vacation without interruption is possible.