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DIGITAL CONTENT

CONTENT STRATEGY

A Modern Approach

"The digital world moves pretty fast. If you don't stop and evaluate your digital presence, the competition will take your place." 

--Ferris Bueller as a Digital Marketer 

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content audit

Content Audit

Evaluate inventory, tracking, & identify top-performing content. Competitor research, identify gaps, & outline top priorities for growth strategy.

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content mapping and taxonomy

Content Mapping

Organize content for customer journey & user experience.Run page speed tests, check indexing reports for crawl errors, confirm visibility in search engines & generative AI.

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content optimization

Content Optimization

Improve content visibility and performance. Identify gaps in user experience across devices and prioritize areas for increasing online conversions.

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content creation

Content Creation

Plan, create, and publish engaging blog posts, website content, social media posts, videos, podcast scripts & placements, webinars, branded assets, and contributed articles.

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content promotion

Content Promotion

Promote content with a mix of digital PR and campaign marketing for maximum visibility. Drive referral traffic through press releases, social media, ads, newsletters, and industry placements.

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content performance

Content Performance

Measuring content performance through analytics ensures that digital campaigns are running on a data-driven strategy. Set KPIs and goals to analyze cost-per-lead and maximize ROI.

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How will potential leads find your business online?

 
Once they find you, will they engage?
Will they return to learn more about your service or product?
websites

192

Million

Active Websites
linkedin

59

Million

LinkedIn Business Pages
facebook

200

Million

Facebook Pages
5

8

Connects

Avg. Interactions Before Conversion

Inbound Expertise. Proven Results.

about classy inbound

Classy Inbound

A Collaborative Ecosystem

Classy Inbound leverages an ecosystem of digital marketing experts to save you valuable time and money. If your content strategy requires website design, development, PR specialists, video creation, etc., we have resources. We're part of the HubSpot network and have relationships with expert onboarding, set-up, and migration experts. 

Businesses benefit from our collaborative approach because it's tailored to your budget, business goals, and existing team. Businesses achieve optimal results and maximum impact through cross-functional digital team collaboration. We enjoy collaborating with digital agencies and CMOs.

Learn more

Classy Inbound Reviews

Classy Inbound Reviews

"Consistently comes up with creative ways to extend my marketing and sales effort...seamless. They can understand a problem, come up with a solution and implement it."

 

Mark L., Real Estate Broker
Classy Inbound Reviews

 

"Markelle is amazing to work with. I highly recommend Classy Inbound for SEO audits and website improvement!"

 

Michelle J., Health/Wellness Studio
Classy Inbound Reviews

 

"The Social Media Roadmap she provided me was BEYOND helpful! She was timely and provided great communication throughout the entire project. I highly recommend working with Markelle from Classy Inbound!"

Sarah A., PR Consultant
Classy Inbound Reviews

"She recently helped me troubleshoot issues with my business Google account after I changed locations. It was causing a major headache; and she handled it quickly and efficiently. Her knowledge and problem-solving skills are top-notch. Markelle goes above and beyond to support her clients, and it shows. I highly recommend her and Classy Inbound to any business owner needing expert guidance and real results!"

Holly's Bodyworx