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DIGITAL CONTENT

CONTENT STRATEGY

A Modern Approach

"The digital world moves pretty fast. If you don't stop and evaluate your digital presence, the competition will take your place." 

--Ferris Bueller as a Digital Marketer 

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content audit

Content Audit

Evaluate inventory, tracking, & identify top-performing content. Competitor research, identify gaps, & outline top priorities for growth strategy.

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content mapping and taxonomy

Content Mapping

Organize content for customer journey & user experience.Run page speed tests, check indexing reports for crawl errors, confirm visibility in search engines & generative AI.

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content optimization

Content Optimization

Improve content visibility and performance. Identify gaps in user experience across devices and prioritize areas for increasing online conversions.

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content creation

Content Creation

Plan, create, and publish engaging blog posts, website content, social media posts, videos, podcast scripts & placements, webinars, branded assets, and contributed articles.

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content promotion

Content Promotion

Promote content with a mix of digital PR and campaign marketing for maximum visibility. Drive referral traffic through press releases, social media, ads, newsletters, and industry placements.

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content performance

Content Performance

Measuring content performance through analytics ensures that digital campaigns are running on a data-driven strategy. Set KPIs and goals to analyze cost-per-lead and maximize ROI.

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How will prospects find and remember your company?  There's a lot of competition:

websites

192

Million

Active Websites
linkedin

59

Million

LinkedIn Business Pages
facebook

200

Million

Facebook Pages
5

8

Connects

Avg. Interactions Before Conversion

Leadership

Markelle Harden

CONTENT STRATEGIST

Markelle Harden

Markelle Harden leads Classy Inbound as a content strategy partner for in-house marketers, augmented staff for digital agencies, and content support for business leaders.

Classy Inbound's content marketing process is set up to guide, implement, measure, and improve the digital marketing engine with owned media, assets, and contributed content. 

Classy Inbound Reviews

classy inbound testimonial

"Consistently comes up with creative ways to extend my marketing and sales effort...seamless. They can understand a problem, come up with a solution and implement it."

 

Mark L., Real Estate
health wellness marketing

"Markelle is amazing to work with. I highly recommend Classy Inbound for SEO audits and website improvement!"

 

 

Michelle J., Health/Wellness
sa-pr

"The Social Media Roadmap she provided me was BEYOND helpful! She was timely and provided great communication throughout the entire project. I highly recommend working with Markelle from Classy Inbound!"

Sarah A., PR Consultant